Inside Xiaomi’s plan to dominate the connected world
So the idea was to have a family of products that will allow us to have a full on e-commerce store. The first thought was, ‘Let’s focus on mobile accessories,’ and that’s how the first product in which we invested, the Mi power bank, came into being.” Shenzhen is a bustling metropolis just north of Hong Kong and China’s first Special Economic Zone. What was once a sleepy fishing village, is now home to 18 million people, mostly migrants, who work in the hundreds of factories that build pretty much everything in the world of electronics from the iPhone’s SIM ejector pin to the iPhones themselves. Xiaomi had hoped that, being from China, it would be an easy task to get a manufacturer in Shenzhen to custom-build power banks and put the Mi branding on top of it. But it wasn’t. Quickly enough, Xiaomi understood most of these manufacturers were there to make a quick killing and move on. Many were cutting corners to make higher margins, while others weren’t interested in a long-term partnership. Quality was the least of their concerns most of their customers were interested simply making cheap accessories.
Baking And Cookie Sheets Buying Guide A Batch Of Warm Homemade Cookies Is A Sure Hit With Family And Friends.
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